Question 4

Who would be the audience for your media product?

As we was making an action/thriller film, we decided that out target audience would be more aimed at the younger generation as they are more suited to this genre of film. We felt this because most action/thriller films, for example James Bond, are more aimed at the younger audience due to their extreme, action packed storylines and younger, more attractive actors. In the opening this was key to establishing the genre and attracting our target audience. For these reasons we chose younger actors. We chose younger actors to relate more to our desired audience.

The main audience that we targeted was 16-25 year olds. We didn’t specifically chose a gender to aim our film towards, as we felt that our character and storyline suited both genders.  We considered the male gaze when choosing our main actor. We felt that a female lead would attract more of a male audience whilst also still appeal to a female market. Males would find a female lead role attractive whereas females find it easy to idolize a character of the same gender. Feminists view the theory in three different ways: The way men look at women, the way women look at themselves, and the way women look at other women. This was perfect for us to use a female lead as all three views will complement the film perfectly.

As the film is a high budget, it will be distributed to high profile cinemas across the country, for example, Vue and Odeon. This will give us a wide range of viewers; this also means that our target audience is directly targeted. The film will then grow popular as larger cinemas are more convenient for viewers to see our film.

Our target audience will tend to watch blockbusters as they are a higher budget, which means that the features that the film has, for example explosions will attract the audience because this is the type of features that they like to see within a movie. Also big actors and directs because this means that the film will have high expectations and the audience will rather go to see that instead of an independent film.  Independent films are more artistic which would not appeal to my target audience because they want a movie that will appeal to the mass market.

The audience will want to go see a film mainly because of these factors:

Director and actors - if it is a good director and is known to make entertaining movies that they will want to go see it because of the reputation.

The genre- when a person knows what type of genre they like the best they are more likely to go and see a movie of the genre because its something that they are interests them, and they find it entertaining.

Marketing- From a film having enticing trailers this makes the audience what to see a film because from that snippet they believe that they will enjoy that film.

Audience Profile by umfrevillek

Core audience